Communications at a crossroads: what place for integrated marketing communications in a post-Covid-19 landscape?

Integrated marketing communications (IMC) are a core part of business success in the 21st century, but are facing exceptional challenges, some of which predate the devastation wrought by the COVID-19 pandemic.The various stages of IMC offer rich potential to enhance marketing techniques, harness the power of data analytics and build brand success.H

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Genome-Wide Identification, Characterization, and Expression Analysis of the Amino Acid Permease Gene Family in Soybean

Amino acid permeases (AAPs) play important roles in transporting amino acids in plant species, leading to increased low-nitrogen tolerance, grain yield, or protein content.However, very few AAPs have been characterized in soybean (Glycine max).In this study, we scanned the soybean reference genome and identified a total of 36 AAP genes (named GmAAP

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